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Design Process
RESEARCH
DESIGN
UXD
My Design Process
My work style is a hands-on, user-centered, Lean UX approach. This includes a combination of collaborative thinking, research, design, communication and execution. The goal is to effectively create and communicate an appropriate design solution that meets both business and user needs.
What I do
I’m a people person. I collaborate with clients to understand their business goals and product. I observe and listen to people use and talk about products. Interacting with others is the best way to get insightful information and tacit knowledge about their pain points and needs.
Typical activities and outputs
Surveys, competitive analysis, contextual inquiry, comparative analysis, concept maps, data analytics, card sorting, information architecture, user research, usability testing, heuristic evaluation, interviews, research report
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What I do
With all the research findings in hand, it’s time to design a solution. I like to get the client sketching so they can participate in the creative process. After all, it is their product that I’m improving and their users that I’m designing for.
Typical activities and outputs
Collaborative sketching/design studio, personas, scenarios, user flows, task analysis, sketches, lo-fi wireframes, site maps, organizational models, interaction design, paper prototypes, user interface design, content strategy
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What I do
User-centered design is an iterative process. I like testing early and testing often because it’s the only way to know what works and what doesn’t. I don’t wait for a final pixel perfect solution before putting it in front of people. I trust that they understand the meaning of “work-in progress” and appreciate being involved.
Typical activities and outputs
hi-fi wireframes, user acceptance testing, usability testing, A/B testing, specification documents, clickable prototype
My Design Strategy
Since every project is different, I adapt my workflow and design process as needed, while maintaining an overall user-centered, Lean UX framework.
Brainstorming & Ideation
User Interviews
Domain Research
ER Diagram
Competition Analysis
User Journey
Wire Flows
Prototype based Testing
Universal Design Principles
Usability (Heuristic) Principles
Accessibility Guidelines
508 Compliance
WCAG Guidelines
Human Interface Guidelines
Material Design Guidelines
Design Systems
Responsive Grids
Typography
Color Theory
Scalable Designs
THANK YOU
My Creative Mantra
My Design is SIMPLE, but knows your SECRET